{"id":5108,"date":"2020-05-14T16:41:02","date_gmt":"2020-05-14T16:41:02","guid":{"rendered":"http:\/\/blog.radiogipa.ge\/?p=5108"},"modified":"2020-05-14T17:44:09","modified_gmt":"2020-05-14T17:44:09","slug":"%e1%83%90%e1%83%9a%e1%83%94%e1%83%a5%e1%83%a1%e1%83%98-%e1%83%a9%e1%83%98%e1%83%a5%e1%83%9d%e1%83%95%e1%83%90%e1%83%9c%e1%83%98-%e1%83%9b%e1%83%a3%e1%83%93%e1%83%9b%e1%83%98%e1%83%95","status":"publish","type":"post","link":"http:\/\/blog.radiogipa.ge\/?p=5108","title":{"rendered":"\u10d0\u10da\u10d4\u10e5\u10e1\u10d8 \u10e9\u10d8\u10e5\u10dd\u10d5\u10d0\u10dc\u10d8: \u201e\u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d8 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0\u10d0\u201c &#8211; \u10d5\u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d8, \u10d4\u10e1\u10d4 \u10d8\u10d2\u10d8 \u10d5\u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1"},"content":{"rendered":"\n<p>\u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d2\u10d0\u10d5\u10e0\u10ea\u10d4\u10da\u10d4\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d8 \u10db\u10e1\u10ef\u10d4\u10da\u10dd\u10d1\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1. \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 &#8211; \u10d2\u10d5\u10d4\u10e1\u10db\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10ee\u10e0\u10d8\u10d3\u10d0\u10dc. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10db\u10d0 (\u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10db\u10d0) \u10d3\u10d0\u10d8\u10ec\u10e7\u10d4\u10e1 \u10e0\u10d4\u10d0\u10d2\u10d8\u10e0\u10d4\u10d1\u10d0 \u10db\u10d8\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4 \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc \u10db\u10d0\u10e0\u10d7\u10dd\u10dc \u10d7\u10d0\u10d5\u10e1 \u10d3\u10d0\u10e2\u10d4\u10ee\u10d8\u10da\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8 &#8211; \u201e\u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10d3\u10d0\u10d5\u10e0\u10e9\u10d4\u10d7?\u201c, \u201e\u10e0\u10d0 \u10d2\u10d0\u10d5\u10d0\u10d9\u10d4\u10d7\u10dd\u10d7?\u201c \u201e\u10e0\u10d0 \u10d2\u10d5\u10d4\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc?\u201c &#8211; \u10d3\u10e6\u10d4\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e1\u10d7\u10d5\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d0\u10e5\u10e2\u10e3\u10d0\u10da\u10e3\u10e0\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0. \u10d2\u10d0\u10db\u10dd\u10dc\u10d0\u10d9\u10da\u10d8\u10e1\u10d8 \u10d0\u10e0\u10ea \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10db\u10d8\u10dc\u10d3\u10d0, \u10e0\u10dd\u10db \u10d4\u10e0\u10d7\u10d8 \u10ec\u10e3\u10d7\u10d8\u10d7 \u10d2\u10d0\u10d5\u10e9\u10d4\u10e0\u10d3\u10d4\u10d7 \u10d3\u10d0 \u10d3\u10d0\u10d5\u10e4\u10d8\u10e5\u10e0\u10d3\u10d4\u10d7 &#8211; \u10e0\u10d0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0?<\/p>\n\n\n\n<p>\u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0, \u10d2\u10d0\u10d2\u10d8\u10d9\u10d5\u10d8\u10e0\u10d3\u10d4\u10d7, \u10d7\u10e3 \u10d2\u10d4\u10e2\u10e7\u10d5\u10d8\u10d7, \u10e0\u10dd\u10db \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d0\u10e0 \u10e8\u10d4\u10ea\u10d5\u10da\u10d8\u10da\u10d0, <strong>\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10db\u10ee\u10e0\u10d8\u10d3\u10d0\u10dc<\/strong><strong> <\/strong><strong>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1\u10d0\u10d3\u10db\u10d8<\/strong><strong> <\/strong><strong>\u10db\u10d4\u10e2\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 &#8211; \u10d0\u10dc\u10e3, \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0\u10db\u10d3\u10d4\u10ea \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10d8\u10dc\u10e2\u10d4\u10dc\u10e1\u10d8\u10e3\u10e0\u10d0\u10d3 \u10db\u10d8\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4\u10dd\u10d1\u10d3\u10d0<\/strong>. \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3, \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0\u10db \u10d4\u10e1 \u10d2\u10d0\u10d0\u10db\u10eb\u10d0\u10e4\u10e0\u10d0 \u10d3\u10d0, \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d0\u10d3\u10db\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d8\u10e1 \u10e8\u10d4\u10ea\u10d5\u10da\u10d8\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d0\u10e9\u10e5\u10d0\u10e0\u10d0. \u10e3\u10d0\u10db\u10e0\u10d0\u10d5\u10d8 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0, \u10d9\u10d5\u10da\u10d4\u10d5\u10d0, \u10d1\u10da\u10dd\u10d2\u10d8, \u10d5\u10d4\u10d1\u10d8\u10dc\u10d0\u10e0\u10d8, \u10d5\u10da\u10dd\u10d2\u10d8 \u10d7\u10e3 \u10ec\u10d8\u10d2\u10dc\u10d8 \u10d2\u10d5\u10d0\u10e3\u10ec\u10e7\u10d4\u10d1(\u10d3\u10d0)\u10e1, \u10e0\u10dd\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7, \u10db\u10d6\u10d0\u10e0\u10d3\u10d8 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10da\u10e1\u10d0\u10ea \u10db\u10d4 <strong>\u10d0\u10ee\u10d0\u10da \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1<a href=\"#_ftn1\"><strong>[1]<\/strong><\/a><\/strong> \u10d5\u10e3\u10ec\u10dd\u10d3\u10d4\u10d1, \u10d4\u10ec\u10d8\u10dc\u10d0\u10d0\u10e6\u10db\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc \u201e\u10db\u10e2\u10d0\u10ea\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1\u201c \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e8\u10d8 \u10d3\u10d0 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8, \u10db\u10d0\u10d7\u10d7\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d0\u10e8\u10d8. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10e3\u10d9\u10d5\u10d4 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da\u10d8 \u10d8\u10e7\u10dd, \u10e0\u10dd\u10db \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u201e\u10e4\u10e3\u10da\u10d8\u10e1 \u10e8\u10dd\u10d5\u10dc\u10d0\u10d6\u10d4\u201c \u10dd\u10e0\u10d8\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 <strong>\u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 <\/strong>\u10e1\u10e3\u10da \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d0\u10d3 \u10d3\u10d0 \u10d0\u10d2\u10e0\u10d4\u10e1\u10d8\u10e3\u10da\u10d0\u10d3 \u10e3\u10d0\u10e0\u10e7\u10dd\u10e4\u10d4\u10dc. \u10db\u10d0\u10d7 \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8, \u10d8\u10d3\u10d4\u10d0\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10d7 &#8211; \u10d5\u10d8\u10dc \u10ee\u10d0\u10e0 \u10e8\u10d4\u10dc, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8? \u10e0\u10d0 \u10d8\u10d3\u10d4\u10d0 \u10d2\u10d0\u10db\u10dd\u10eb\u10e0\u10d0\u10d5\u10d4\u10d1\u10e1? \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8 \u10e4\u10d8\u10da\u10dd\u10e1\u10dd\u10e4\u10d8\u10d8\u10e1 \u10d3\u10d0 \u10e4\u10d0\u10e1\u10d4\u10e3\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10ee\u10d0\u10e0? \u10d3\u10d0 \u10e0\u10d0\u10ea \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0, \u10db\u10d0\u10e0\u10d7\u10da\u10d0 \u10e4\u10d8\u10e5\u10e0\u10dd\u10d1 \u10d7\u10e3 \u10d0\u10e0\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d6\u10d4.<\/p>\n\n\n\n<p>\u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d2\u10d5\u10d4\u10e3\u10d1\u10dc\u10d4\u10d1\u10d8\u10d0\u10dc &#8211; \u10db\u10d4 \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8 \u10d5\u10d0\u10e0, \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d0\u10d3 \u10db\u10dd\u10d5\u10d8\u10d7\u10ee\u10dd\u10d5. \u10de\u10d0\u10e2\u10d8\u10d5\u10d8 \u10db\u10d4\u10ea\u10d8! \u10db\u10d4 \u10d0\u10e0 \u10db\u10d8\u10e7\u10d5\u10d0\u10e0\u10e1, \u10e0\u10dd\u10ea\u10d0 \u10e9\u10d4\u10db\u10d7\u10d5\u10d8\u10e1 \u10e0\u10d0\u10db\u10d8\u10e1 \u201e\u10e8\u10d4\u10db\u10dd\u10e2\u10d4\u10dc\u10d5\u10d0\u10e1\u201c \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d7, \u10db\u10d4 \u10e7\u10d8\u10d3\u10d5\u10d0 \u10db\u10d8\u10e7\u10d5\u10d0\u10e0\u10e1 \u10d3\u10d0<strong> <\/strong><strong>\u10d5\u10d8\u10e7\u10d8\u10d3\u10d8<\/strong><strong> <\/strong><strong>\u10db\u10d0\u10e8\u10d8\u10dc<\/strong><strong>, <\/strong><strong>\u10d7\u10e3<\/strong><strong> <\/strong><strong>\u10db\u10d4<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10dc\u10e1<\/strong><strong> <\/strong><strong>\u10d8\u10d3\u10d4\u10d0\u10e1<\/strong><strong> <\/strong><strong>\u10d3\u10d0\u10d5\u10d8\u10ef\u10d4\u10e0\u10d4\u10d1. <\/strong>\u10db\u10d0\u10d2\u10e0\u10eb\u10dc\u10dd\u10d1\u10d8\u10dc\u10d4 \u10d4\u10db\u10dd\u10ea\u10d8\u10d0, \u10d3\u10d0\u10db\u10d0\u10dc\u10d0\u10ee\u10d4 \u10db\u10e8\u10d5\u10d4\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10e8\u10d8! <strong>\u10d2\u10d0\u10db\u10ee\u10d0\u10d3\u10d4<\/strong><strong> <\/strong><strong>\u10e0\u10d0\u10e6\u10d0\u10ea<\/strong><strong> <\/strong><strong>\u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10e1, \u10d3\u10d8\u10d0\u10d3\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10dc\u10d0\u10ec\u10d8\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10d3\u10d0<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10db\u10dd\u10d2\u10d8\u10d4\u10e0\u10d7\u10d3\u10d4\u10d1\u10d8<\/strong><strong> <\/strong>&#8211; \u10d0\u10dc\u10e3 \u10d2\u10d0\u10d8\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10d4 \u10d8\u10e1, \u10e0\u10d0\u10e1\u10d0\u10ea <strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8<\/strong><a href=\"#_ftn2\"><strong>[2]<\/strong><\/a><strong> <\/strong>\u10f0\u10e5\u10d5\u10d8\u10d0. \u10d4\u10e1 \u10e2\u10d4\u10e0\u10db\u10d8\u10dc\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da\u10db\u10d0 \u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10db\u10d0, \u10e4\u10d8\u10da\u10d8\u10de \u10d9\u10dd\u10e2\u10da\u10d4\u10e0\u10db\u10d0 (Philip Kotler) \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10d0, \u10e0\u10dd\u10ea\u10d0 <strong>\u201e\u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u201c<a href=\"#_ftn3\"><strong>[3]<\/strong><\/a> <\/strong>\u10d4\u10de\u10dd\u10e5\u10d0 \u10d3\u10d0\u10d3\u10d2\u10d0 \u10d3\u10d0 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10d0\u10d3\u10e0\u10d8\u10dc\u10d3\u10d4\u10da\u10d8 \u10d7\u10d4\u10dd\u10e0\u10d8\u10e3\u10da-\u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10d8\u10ea \u10d2\u10d0\u10d3\u10d0\u10d0\u10e4\u10d0\u10e1\u10d0<a href=\"#_ftn4\"><strong>[4]<\/strong><\/a>. \u10d9\u10dd\u10e2\u10da\u10d4\u10e0\u10db\u10d0 \u10d7\u10e5\u10d5\u10d0, \u10e0\u10dd\u10db \u10d3\u10d8\u10d0\u10d3 \u10d8\u10d3\u10d4\u10d0\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10d8\u10e1, \u10e0\u10d0\u10ea \u10d0\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db 21-\u10d4 \u10e1\u10d0\u10e3\u10d9\u10e3\u10dc\u10d4\u10e8\u10d8 \u10e1\u10e3\u10da \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8 \u10e5\u10ea\u10d4\u10d5\u10d0, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d7\u10d0\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0\u10d2\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0\u10d7\u10dd. \u10d0\u10d3\u10e0\u10d4 \u10d0\u10db \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d0\u10e5\u10ea\u10d4\u10d5\u10d3\u10d0 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1, \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d3\u10d0\u10d5\u10d4\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7 \u10ee\u10d4\u10da\u10e8\u10d8 \u10d8\u10e7\u10dd \u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d6\u10d4 \u10e4\u10d8\u10e5\u10e0\u10d8\u10e1 \u10db\u10d0\u10d2\u10d8\u10d5\u10e0\u10d0\u10d3 \u10db\u10d8\u10d5\u10d8\u10e6\u10d4\u10d7 \u10d1\u10dd\u10d1\u10dd\u10da\u10d0 \u10d7\u10e3 \u10d0\u10e0\u10d0-\u10d1\u10dd\u10d1\u10dd\u10da\u10d0, \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 (competition), \u10db\u10d4\u10e2\u10d8\u10ea, \u10db\u10dd\u10e5\u10d8\u10e8\u10de\u10d4\u10d4\u10d1\u10d8\u10e1 (rivalry) \u10e1\u10d8\u10e1\u10ee\u10da\u10d8\u10e1\u10db\u10e6\u10d5\u10e0\u10d4\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10ef\u10d8\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d0\u10d3, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10db\u10d0\u10d7 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d6\u10d4 \u10e4\u10d8\u10e5\u10e0\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4.<\/p>\n\n\n\n<p>\u10d4\u10e1 \u10d0\u10e1\u10d4 \u10d0\u10e6\u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e1 \u10ee\u10d0\u10dc\u10d0 \u10d3\u10d0\u10db\u10d7\u10d0\u10d5\u10e0\u10d3\u10d0. \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10db\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1<a href=\"#_ftn5\"><strong>[5]<\/strong><\/a> \u10d8\u10e1\u10d4\u10d7\u10d8 \u10db\u10eb\u10da\u10d0\u10d5\u10e0\u10d8 \u10d1\u10d4\u10e0\u10d9\u10d4\u10e2\u10d4\u10d1\u10d8 \u10db\u10d8\u10e1\u10ea\u10d0, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10d8\u10e1\u10d8\u10dc\u10d8 (\u10e9\u10d5\u10d4\u10dc \u10e7\u10d5\u10d4\u10da\u10d0) \u10d0\u10e5\u10d0\u10db\u10d3\u10d4 \u10d0\u10e0\u10dc\u10d0\u10ee\u10e3\u10da \u10eb\u10d0\u10da\u10d0\u10e3\u10e4\u10da\u10d4\u10d1\u10d0\u10e1 \u10e4\u10da\u10dd\u10d1\u10d4\u10dc. \u10d0\u10d1\u10d0, \u10e0\u10d0\u10db\u10d4 \u10d0\u10ec\u10e7\u10d4\u10dc\u10d8\u10dc\u10d4\u10d7, \u10e3\u10db\u10ea\u10d8\u10e0\u10d4\u10e1 \u10d3\u10e0\u10dd\u10e8\u10d8 \u10d4\u10e1 \u10d0\u10db\u10d1\u10d0\u10d5\u10d8 \u10e1\u10d0\u10e5\u10d5\u10d4\u10e7\u10dc\u10dd, \u10e1\u10e3\u10da\u10d0\u10ea, \u10db\u10d7\u10d4\u10da\u10d8 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10d2\u10d0\u10e0\u10e9\u10d4\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d2\u10dc\u10d0\u10d3 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d3\u10d0\u10d8\u10e5\u10ea\u10d4\u10e1.<\/p>\n\n\n\n<p>\u10d0\u10db \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10d1\u10d0\u10e2\u10dd\u10dc\u10d8 \u10db\u10d0\u10e0\u10d9 \u10e8\u10d4\u10e4\u10d4\u10e0\u10d8 (Mark Schaefer), \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e9\u10d4\u10db\u10d7\u10d5\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10d0\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd \u10ec\u10d8\u10d2\u10dc\u10d8\u10e1, <strong>\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10ef\u10d0\u10dc\u10e7\u10d4\u10d1\u10d0<\/strong><strong>: <\/strong><strong>\u10d2\u10d0\u10d8\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10e1<\/strong><strong> <\/strong><strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4<\/strong><strong> <\/strong><strong>\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8<\/strong><strong> <\/strong><strong>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0<\/strong><strong> <\/strong>(Marketing Rebellion: The Most Human Company Wins)<strong>, <\/strong>\u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10d0, <strong>\u10db\u10d4\u10e1\u10d0\u10db\u10d4<\/strong><strong> <\/strong><strong>\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da<\/strong><strong> <\/strong><strong>\u10d0\u10ef\u10d0\u10dc\u10e7\u10d4\u10d1\u10d0\u10e1<\/strong><a href=\"#_ftn6\"><strong>[6]<\/strong><\/a><strong> <\/strong><strong>\u10e3\u10ec\u10dd\u10d3\u10d4\u10d1\u10e1<\/strong><strong>.<\/strong> \u10ec\u10d8\u10d2\u10dc\u10d8 2019 \u10ec\u10da\u10d8\u10e1 \u10d7\u10d4\u10d1\u10d4\u10e0\u10d5\u10d0\u10da\u10e8\u10d8\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8 \u10d3\u10d0 \u10d8\u10e1, \u10e4\u10d0\u10e5\u10e2\u10dd\u10d1\u10e0\u10d8\u10d5\u10d0\u10d3, 21-\u10d4 \u10e1\u10d0\u10e3\u10d9\u10e3\u10dc\u10d4\u10e8\u10d8 \u10db\u10dd\u10db\u10ee\u10d3\u10d0\u10e0 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10d3\u10d0, \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d9\u10dd\u10db\u10e3\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8<a href=\"#_ftn7\"><strong>[7]<\/strong><\/a><strong> <\/strong>\u10db\u10dd\u10db\u10ee\u10d3\u10d0\u10e0 \u10eb\u10d5\u10e0\u10d4\u10d1\u10e1 \u10d0\u10ef\u10d0\u10db\u10d4\u10d1\u10e1 (\u10e3\u10d0\u10db\u10e0\u10d0\u10d5\u10d8 \u10d3\u10d0\u10d9\u10d5\u10d8\u10e0\u10d5\u10d4\u10d1\u10d8\u10e1, \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3\u10e1, \u10db\u10d8\u10e1\u10d8 \u10d3\u10d0 \u10d9\u10dd\u10da\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10e8\u10e0\u10dd\u10db\u10d4\u10d1\u10d8\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3). \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e0\u10dd\u10db \u10ec\u10d8\u10d2\u10dc\u10e8\u10d8 \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8 \u10ec\u10da\u10dd\u10d1\u10d8\u10d7 \u10dc\u10d0\u10d2\u10e0\u10dd\u10d5\u10d4\u10d1\u10d8 \u10db\u10d0\u10e1\u10d0\u10da\u10d0 \u10d9\u10d8 \u10d0\u10e0 \u10db\u10dd\u10eb\u10d5\u10d4\u10da\u10d3\u10d0, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd\u10d3 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0.<\/p>\n\n\n\n<p>\u10d0\u10db\u10d8\u10e1 \u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d0\u10d3 \u10ec\u10d8\u10d2\u10dc\u10e8\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8 \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8\u10d0 \u10dc\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d8. \u10db\u10d8\u10e1\u10d8 \u10e8\u10d8\u10dc\u10d0\u10d0\u10e0\u10e1\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4, \u10db\u10d4 \u10d0\u10db \u10ec\u10d8\u10d2\u10dc\u10e1 <strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10e0\u10d4\u10d5\u10dd\u10da\u10e3\u10ea\u10d8\u10d0\u10e1<\/strong><strong> <\/strong><strong>\u10d3\u10d0\u10d5\u10d0\u10e0\u10e5\u10db\u10d4\u10d5\u10d3\u10d8<\/strong>, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10e1 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d4\u10d1\u10d8 \u10e0\u10d0\u10d6\u10d4\u10ea \u10ec\u10d8\u10d2\u10dc\u10d8 \u10db\u10dd\u10d2\u10d5\u10d8\u10d7\u10ee\u10e0\u10dd\u10d1\u10e1, \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1, \u10d4\u10e1 <strong>\u10e2\u10dd\u10e2\u10d0\u10da\u10e3\u10e0\u10d8<\/strong><strong> <\/strong><strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10d0<\/strong>, \u10e3\u10d3\u10d8\u10d3\u10d4\u10e1\u10d8 \u10d0\u10e5\u10ea\u10d4\u10dc\u10e2\u10d8\u10d7 <strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1<\/strong><strong> (<\/strong><strong>\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0<\/strong><strong>) <\/strong><strong>\u10e5\u10ea\u10d4\u10d5\u10d0\u10d6\u10d4<\/strong>. \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d0\u10d9\u10d5\u10d8\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e8\u10d4\u10dc \u10e1\u10d8\u10e2\u10e7\u10d5\u10d0\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10d0\u10e5\u10db\u10d4\u10e1 \u10d3\u10d0 \u10d0\u10db \u10dd\u10e0\u10d8\u10e1 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10d7\u10d0\u10dc\u10ee\u10d5\u10d4\u10d3\u10e0\u10d0\u10e1. \u10db\u10d0\u10d7 \u10e1\u10e3\u10e0\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e3\u10d9\u10d0\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10ee\u10dd\u10da\u10dd &nbsp;\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d0\u10e8\u10d8 &#8211; \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d8\u10dc\u10d0\u10ee\u10dd\u10dc, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc &nbsp;\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d0\u10e6\u10d0\u10e0 \u10d4\u10dc\u10d3\u10dd\u10d1\u10d8\u10d0\u10dc \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d0\u10e1, \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d0\u10ea\u10d3\u10d4\u10dc\u10d8\u10da, \u10e4\u10dd\u10e0\u10db\u10d0\u10da\u10e3\u10e0 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d0\u10e6\u10d8\u10d6\u10d8\u10d0\u10dc\u10d4\u10d1\u10d7 \u10d8\u10dc\u10e2\u10d4\u10dc\u10e1\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d3\u10d0\u10d1\u10dd\u10db\u10d1\u10d5\u10d0. \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10e1\u10d8\u10e2\u10e7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e5\u10db\u10d4\u10e1\u10d7\u10d0\u10dc \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10d7\u10d0\u10dc\u10ee\u10d5\u10d4\u10d3\u10e0\u10d0\u10e1 \u10d4\u10dc\u10d3\u10dd\u10d1\u10d8\u10d0\u10dc. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10d7\u10e3 \u10d3\u10d0\u10d9\u10d5\u10d8\u10e0\u10d5\u10d4\u10d1\u10d0\u10d0, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10ee\u10da\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10d9\u10d5\u10d8\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10d3\u10d0 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10d7 \u10d2\u10d0\u10db\u10eb\u10d0\u10e4\u10e0\u10d4\u10d1\u10e3\u10da \u10e4\u10dd\u10dc\u10d6\u10d4 \u10db\u10d0\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10d0\u10e0\u10ea\u10d4\u10e0\u10d7\u10d8 \u10d3\u10d4\u10e2\u10d0\u10da\u10d8 \u10d0\u10e0 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10d1\u10d0\u10d7 &#8211; \u10d2\u10d8\u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e0\u10d4\u10d1\u10d4\u10dc.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4 \u10d6\u10d4\u10db\u10dd\u10d7 \u10d7\u10e5\u10db\u10e3\u10da\u10d8\u10d3\u10d0\u10dc, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 (\u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1), \u10d5\u10d8\u10dc\u10ea \u10d0\u10db \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10e1 \u10e3\u10d2\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10e7\u10dd\u10e4\u10d3\u10d0 \u10d3\u10d0\/\u10d0\u10dc \u10e4\u10d8\u10e5\u10e0\u10dd\u10d1\u10d3\u10d0, \u10e0\u10dd\u10db \u10ef\u10d4\u10e0 \u10d3\u10e0\u10dd \u10f0\u10e5\u10dd\u10dc\u10d3\u10d0, \u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0, \u10db\u10d4\u10e2\u10d8\u10ea, \u10d7\u10d0\u10d5\u10d3\u10d0\u10e7\u10d8\u10e0\u10d0 \u10d3\u10d0\u10d3\u10d2\u10d0! \u10d0\u10d3\u10e0\u10d4 \u10d7\u10e3 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d8\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d6\u10d0\u10d6\u10d4 \u10d8\u10e7\u10dd, \u10d3\u10e6\u10d4\u10e1 \u10e3\u10d9\u10d5\u10d4 \u10e3\u10db\u10d9\u10d0\u10ea\u10e0\u10d4\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d8\u10e5\u10ea\u10d0 &#8211; <strong>\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d2\u10d0\u10dc<\/strong><strong> <\/strong><strong>\u10d8\u10d7\u10ee\u10dd\u10d5\u10d4\u10dc<\/strong><strong> <\/strong><strong>\u10e1\u10d0\u10e5\u10db\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10d9\u10d4\u10d7\u10d4\u10d1\u10d8\u10e1\u10d0\u10d3\u10db\u10d8<\/strong><strong> <\/strong><strong>\u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10ea\u10d5\u10da\u10d0\u10e1<\/strong><strong>, <\/strong><strong>\u10d0\u10e5<\/strong><strong> <\/strong><strong>\u10d3\u10d0<\/strong><strong> <\/strong><strong>\u10d0\u10ee\u10da\u10d0<\/strong><strong> <\/strong>&#8211; \u10d3\u10d0 \u10d7\u10e3 \u10d0\u10e0 \u10d8\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d7, \u10de\u10dd\u10e1\u10e2-\u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10e3\u10e0 \u10ee\u10d0\u10dc\u10d0\u10e8\u10d8 (\u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10d8 \u201e\u10e9\u10d0\u10d7\u10d5\u10da\u10d4\u10d1\u10d8\u10e1\u201c \u10d3\u10d0\u10ec\u10d4\u10e0\u10d8\u10e1 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10d8\u10d0, \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd \u10dc\u10d8\u10e8\u10dc\u10d4\u10d1\u10d8 \u10de\u10dd\u10e1\u10e2 &#8211; \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10e8\u10d8 \u10d3\u10d0\u10d8\u10ec\u10d4\u10e0\u10d4\u10d1\u10d0) \u10d4\u10e1 \u10d9\u10d0\u10e0\u10d2\u10e1 \u10d0\u10e0\u10d0\u10e4\u10d4\u10e0\u10e1 \u10db\u10dd\u10d2\u10d8\u10e2\u10d0\u10dc\u10d7. \u10d3\u10e0\u10dd \u10d0\u10e6\u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d8 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10dd\u10e0\u10d8\u10d0:<\/p>\n\n\n\n<ol type=\"1\"><li>\u10d0\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10dd \u10d3\u10d0 \u10db\u10dd\u10d9\u10d5\u10d3\u10d4<\/li><li>\u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10dd \u10d3\u10d0\u10e3\u10e7\u10dd\u10dc\u10d4\u10d1\u10da\u10d8\u10d5, \u10d8\u10e7\u10dd \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d8 \u10d3\u10d0 \u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd (\u10d7\u10d0\u10dc\u10d0\u10ea, \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d8\u10db\u10d0\u10d6\u10d4 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d0\u10d3\u10d0\u10ea \u10d9\u10d8, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10d0\u10e5\u10d0\u10db\u10d3\u10d4 \u10ea\u10dd\u10ea\u10ee\u10da\u10dd\u10d1\u10d3\u10d8)<\/li><\/ol>\n\n\n\n<p>\u10d0\u10e1\u10d4 \u10e0\u10dd\u10db, \u10d7\u10e3 \u10ed\u10d0\u10d1\u10e3\u10d0 \u10d0\u10db\u10d8\u10e0\u10d4\u10ef\u10d8\u10d1\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da \u10d2\u10d0\u10db\u10dd\u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10e1 &#8211; <strong>\u10ed\u10d9\u10e3\u10d8\u10d7<\/strong><strong>, <\/strong><strong>\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10d4\u10d1\u10dd<\/strong><strong>&#8211;<\/strong><strong>\u10e1<\/strong> \u10dd\u10d3\u10dc\u10d0\u10d5 \u10d2\u10d0\u10d3\u10d0\u10d5\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d7, \u10db\u10d4, \u10e5\u10dd\u10db\u10d0\u10d2\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d8\u10d3\u10d0\u10dc, \u10d0\u10e1\u10d4 \u10d2\u10d4\u10e2\u10e7\u10d5\u10d8\u10d7 &#8211; <strong>\u10ed\u10d9\u10e3\u10d8\u10d7<\/strong><strong> <\/strong><strong>\u10e5\u10d0\u10e0\u10d7\u10e3\u10da\u10dd<\/strong><strong> <\/strong><strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10dd<\/strong><strong>!<\/strong><\/p>\n\n\n\n<p>\u10e0\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10d0\u10d9\u10d4\u10d7\u10dd\u10d7? \u10d2\u10d0\u10d3\u10d0\u10e1\u10d0\u10d3\u10d2\u10db\u10d4\u10da\u10d8 \u10dc\u10d0\u10d1\u10d8\u10ef\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d4\u10e2\u10d0\u10da\u10d4\u10d1\u10e8\u10d8 \u10d0\u10e6\u10ec\u10d4\u10e0\u10d0\u10e1 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10ea\u10d0\u10da\u10d9\u10d4 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0 \u10d3\u10d0\u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10db\u10d4 \u10e8\u10d4\u10db\u10dd\u10d2\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d7, \u10e9\u10d4\u10db\u10d8 \u10d0\u10d6\u10e0\u10d8\u10d7, \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10e1:<\/p>\n\n\n\n<ul><li>\u10d7\u10e3 \u10d0\u10e0 \u10d2\u10d0\u10e5\u10d5\u10d7 <strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0<\/strong>, \u10e8\u10d4\u10e5\u10db\u10d4\u10dc\u10d8\u10d7. \u10e0\u10dd\u10db \u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10d5\u10d8\u10dc \u10ee\u10d0\u10e0\u10d7, \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10d0\u10dc \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d8, \u10e0\u10d0\u10e2\u10dd\u10db \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d7, \u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d7, \u10e0\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d0\u10d2\u10e0\u10eb\u10dc\u10dd\u10d1\u10d8\u10dc\u10dd\u10d7 \u10d0\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1, \u10e1\u10d0\u10d8\u10d7 \u10db\u10d8\u10d3\u10d8\u10ee\u10d0\u10e0\u10d7, \u10e0\u10d0\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10dd\u10d7 \u10d3\u10d0 \u10e0\u10d0\u10ea \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0, \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d5\u10d8\u10dc\u10d0\u10dd\u10d1\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4, \u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10dd\u10d7 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1. \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7, \u10d4\u10e1 \u10d4\u10ee\u10d4\u10d1\u10d0 \u10db\u10ea\u10d8\u10e0\u10d4 \u10d3\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d6\u10d4\u10ea \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d4\u10e2\u10d0\u10d3 \u10d8\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10e1, \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10e8\u10d0\u10dc\u10e1\u10d8 \u10d0\u10e5\u10d5\u10d7 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10ee\u10da\u10d0 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d3\u10dc\u10d4\u10dc \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d0\u10d3. \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10db\u10dd\u10db\u10d8\u10e1\u10db\u10d4\u10dc\u10d8\u10d0 &#8211; \u201e<em>\u10e0\u10d0<\/em><em> <\/em><em>\u10d3\u10e0\u10dd\u10e1<\/em><em> <\/em><em>\u10e9\u10d4\u10db\u10d8<\/em><em> <\/em><em>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10d0<\/em><em>, <\/em><em>\u10de\u10d0\u10e2\u10d0\u10e0\u10d0<\/em><em> <\/em><em>\u10d5\u10d0\u10e0<\/em><em> <\/em><em>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4\u201c<\/em> &#8211; \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10ea\u10d3\u10d4\u10d1\u10d8\u10d7. \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d4\u10e2\u10d0\u10de\u10d6\u10d4 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d6\u10dd\u10db\u10d8\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0 \u10d2\u10d0\u10d0\u10e9\u10dc\u10d8\u10d0. \u10db\u10ea\u10d8\u10e0\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10ed\u10d9\u10d5\u10d8\u10d0\u10dc\u10e3\u10e0\u10d0\u10d3 \u10e8\u10d4\u10e1\u10d5\u10da\u10d0\u10d0 \u10d3\u10d0, \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8, \u10d4\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d7\u10d0\u10dc \u201e\u10d0\u10e0\u10e8\u10d4\u10e1\u10d9\u10d3\u10dd\u10db\u10d0\u10e1\u201c, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3, \u10e0\u10d0\u10d8\u10db\u10d4 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8\u10e1 \u10d2\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d0\u10e1. \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d6\u10d0\u10db\u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10d0, \u10ee\u10dd\u10da\u10dd \u10d3\u10d8\u10d3\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d8 \u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d8\u10e1 (brand refreshment) \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10d0, \u10d3\u10d0\u10e3\u10d3\u10d2\u10e0\u10dd\u10db\u10d4\u10da\u10d8 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7 \u10d0\u10d3\u10d4\u10d9\u10d5\u10d0\u10e2\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10da\u10d0\u10d3. \u10d0\u10e1\u10d4 \u10e0\u10dd\u10db, \u10db\u10ea\u10d8\u10e0\u10d4 \u10d3\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d5\u10e3\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10d6\u10d4 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d0\u10e1, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10ee\u10da\u10d0\u10d0 \u10d0\u10db\u10d8\u10e1 \u10d3\u10e0\u10dd \u10d3\u10d0 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d4\u10d1\u10d8\u10d7 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10e3\u10da\u10d8&nbsp; \u10de\u10e0\u10dd\u10d1\u10da\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10e0\u10d4\u10d5\u10d4\u10dc\u10ea\u10d8\u10d0\u10ea.<\/li><\/ul>\n\n\n\n<ul><li>\u10d7\u10e3 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10d2\u10d0\u10e5\u10d5\u10d7, \u10e9\u10d0\u10e3\u10e6\u10e0\u10db\u10d0\u10d5\u10d3\u10d8\u10d7 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10d7, \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ea\u10d5\u10da\u10d4\u10da\u10d8 &#8211; <strong>\u10e0\u10dd\u10d2\u10dd\u10e0<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0<\/strong><strong> <\/strong><strong>\u10d7\u10e5\u10d5\u10d4\u10dc\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0<\/strong><strong> <\/strong><strong>\u10d2\u10d0\u10d3\u10d0\u10d4\u10ec\u10e7\u10dd\u10e1<\/strong><strong> <\/strong><strong>\u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1\u10d2\u10d0\u10dc<\/strong><strong> <\/strong><strong>\u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10e3\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10de\u10d8\u10e0\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3<\/strong><strong>?<\/strong> \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10d0\u10e0\u10d0\u10d5\u10d8\u10d7\u10d0\u10e0 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10d0\u10e0 \u10e8\u10d4\u10ea\u10d3\u10d4\u10d7 \u10d3\u10d0 \u10d0\u10e0 \u10d8\u10d9\u10db\u10d0\u10e0\u10dd\u10d7 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10d7 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10e3\u10da \u10e1\u10d8\u10e2\u10e3\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10db\u10d8\u10e1\u10d0\u10e1\u10d5\u10da\u10d4\u10da\u10d8 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d2\u10d6\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d2\u10dc\u10d4\u10d1\u10d0. \u10d4\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d9\u10d0\u10e0\u10d2\u10d8\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10e5 \u10d0\u10e0 \u10d2\u10d0\u10e9\u10d4\u10e0\u10d3\u10d4\u10d7. \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0 \u10d2\u10d0\u10d3\u10d0\u10d8\u10d5\u10da\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10e0\u10d0\u10d5\u10d8\u10dc \u10d8\u10ea\u10d8\u10e1, \u10d4\u10e5\u10e1\u10e2\u10e0\u10d4\u10db\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10d8\u10e0\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d2\u10d6\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2&nbsp; \u10d8\u10e1\u10d4\u10d5 \u10d8\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10e1 \u10d7\u10e3 \u10d0\u10e0\u10d0. \u10d2\u10d0\u10d3\u10d0\u10d0\u10db\u10dd\u10ec\u10db\u10d4\u10d7 \u10d3\u10d0, \u10e0\u10d0\u10ea \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d6\u10d4. \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10e9\u10d5\u10d4\u10e3\u10da \u10d2\u10d6\u10d0\u10e1 \u10d0\u10d5\u10e2\u10dd\u10db\u10d0\u10e2\u10e3\u10e0\u10d0\u10d3 \u10dc\u10e3 \u10d3\u10d0\u10e3\u10d1\u10e0\u10e3\u10dc\u10d3\u10d4\u10d1\u10d8\u10d7, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd \u10d0\u10e6\u10d0\u10e0 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d8\u10e1\u10d4\u10d7\u10d8 \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea \u10d8\u10e7\u10dd \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d0\u10d3 \u10e3\u10dc\u10d3\u10d0 \u10db\u10dd\u10d8\u10e5\u10ea\u10d4\u10d7, \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8 \u10e0\u10d0\u10db \u10e3\u10dc\u10d3\u10d0 \u10e8\u10d4\u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d7 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10d8\u10e1\u10d4, \u10e0\u10dd\u10db \u10d0\u10e0 \u10e3\u10e6\u10d0\u10da\u10d0\u10e2\u10dd\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d5\u10d8\u10dc\u10d0\u10dd\u10d1\u10d0\u10e1. \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10db\u10d6\u10d0\u10d3 \u10d8\u10e7\u10d0\u10d5\u10d8\u10d7, \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc, \u10d8\u10e1\u10d4 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10dc\u10d0\u10d1\u10d8\u10ef\u10d4\u10d1\u10d6\u10d4, \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10d3\u10d0\/\u10d0\u10dc \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10e8\u10d8\u10dc\u10d0\u10d0\u10e0\u10e1\u10e1\u10d0 \u10d3\u10d0 \u10e4\u10dd\u10e0\u10db\u10d0\u10d6\u10d4.<\/li><\/ul>\n\n\n\n<ul><li>\u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e9\u10d0\u10e0\u10e9\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d0. \u10d0\u10e0 \u10d3\u10d0\u10d4\u10da\u10dd\u10d3\u10dd\u10d7 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d5\u10da\u10d0\u10e1 \u10d3\u10d0 \u10d0\u10e0\u10d0\u10d5\u10d8\u10d7\u10d0\u10e0 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10d0\u10e0 \u10d2\u10d0\u10e9\u10d4\u10e0\u10d3\u10d4\u10d7. <strong>\u10d8\u10e5\u10dc\u10d4\u10d1<\/strong><strong>, <\/strong><strong>\u10d0\u10db<\/strong><strong> <\/strong><strong>\u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10d7<\/strong><strong> &nbsp;<\/strong><strong>\u10d8\u10e1\u10d4\u10d7\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10ee\u10d0\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8<\/strong><strong> <\/strong><strong>\u10d2\u10d0\u10d2\u10d8\u10e9\u10dc\u10d3\u10d4\u10d7<\/strong><strong>, <\/strong><strong>\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea<\/strong><strong> <\/strong><strong>\u10d0\u10d3\u10e0\u10d4<\/strong><strong> <\/strong><strong>\u10e1\u10d0\u10d4\u10e0\u10d7\u10dd\u10d3<\/strong><strong> <\/strong><strong>\u10d0\u10e0<\/strong><strong> <\/strong><strong>\u10db\u10dd\u10d8\u10ee\u10db\u10d0\u10e0\u10d3\u10dc\u10d4\u10dc<\/strong><strong> <\/strong><strong>\u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0\u10e1<\/strong> (\u10d0\u10e0\u10d0 \u10db\u10d0\u10e0\u10e2\u10dd \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1\u10d0\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3, \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d3, \u10d0\u10db \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1\u10d0\u10e1), \u10d0\u10dc \u10e1\u10e3\u10da\u10d0\u10ea \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8 \u10d2\u10d0\u10db\u10dd\u10e9\u10d3\u10d4\u10e1.<\/li><\/ul>\n\n\n\n<ul><li>\u10d8\u10e7\u10d0\u10d5\u10d8\u10d7 \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d4\u10d1\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u201e\u10e0\u10d0\u10dd\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8\u201c, \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10e8\u10d4\u10d4\u10ea\u10d0\u10d3\u10d4\u10d7, \u10d8\u10e7\u10dd\u10d7 \u10e3\u10e4\u10e0\u10dd \u10de\u10e0\u10dd\u10d0\u10e5\u10e2\u10d8\u10e3\u10da\u10d4\u10d1\u10d8, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10e0\u10d4\u10d0\u10e5\u10e2\u10d8\u10e3\u10da\u10d4\u10d1\u10d8. <strong>\u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7<\/strong><strong>, <\/strong><strong>\u10e0\u10d0<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d7<\/strong><strong> <\/strong><strong>\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1<\/strong><strong> <\/strong><strong>\u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d4\u10d1\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10db\u10d8\u10e6\u10db\u10d0<\/strong><strong>, <\/strong><strong>\u10e0\u10d0<\/strong><strong> <\/strong><strong>\u10d0\u10e0\u10d8\u10e1<\/strong><strong> <\/strong><strong>\u10db\u10d0\u10d7\u10d8<\/strong><strong> <\/strong><strong>\u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d8<\/strong><strong> <\/strong><strong>\u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d0<\/strong><strong>.<\/strong> \u10d8\u10e5\u10dc\u10d4\u10d1, \u10d0\u10db\u10d8\u10d7 &nbsp;&nbsp;\u10d0\u10ee\u10d0\u10da\u10d8 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10d7, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10e3\u10de\u10d0\u10e1\u10e3\u10ee\u10d4\u10d1\u10e1 &#8211; \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10d0\u10e0\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d6\u10d4, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d6\u10d4 \u10e4\u10d8\u10e5\u10e0\u10e8\u10d8\u10d0. \u10d0\u10db\u10d8\u10e2\u10dd\u10db, \u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10e0\u10d0\u10e1 \u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d4\u10dc \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10e8\u10d8\u10d2\u10dc\u10d8\u10d7 \u10e1\u10ee\u10d5\u10d4\u10d1\u10d8, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10e0 \u10d2\u10d0\u10d0\u10d9\u10d4\u10d7\u10dd\u10d7 \u10d8\u10d2\u10d8\u10d5\u10d4. \u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d8\u10ea\u10dd\u10d3\u10d4\u10d7 \u10e0\u10d0\u10e1 \u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d4\u10dc \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10d7, \u10db\u10dd\u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd\u10d7 \u10db\u10d0\u10d7\u10d8 \u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10d0, \u10e8\u10d4\u10d0\u10d4\u10e0\u10d7\u10d4\u10d7 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10ec\u10d4\u10e0\u10e2\u10d8\u10da\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10d9\u10d4\u10d7\u10d4\u10d7 \u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8 &#8211; \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd \u10e0\u10d0\u10db. \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10d3\u10d8\u10d3\u10d8 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d8, \u10de\u10d8\u10e2\u10d4\u10e0 \u10d3\u10e0\u10d0\u10d9\u10d4\u10e0\u10d8 \u10d8\u10e2\u10e7\u10dd\u10d3\u10d0, <strong>\u10d7\u10e3<\/strong><strong> <\/strong><strong>\u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0<\/strong><strong> <\/strong><strong>\u10d2\u10e1\u10e3\u10e0\u10e1,<\/strong><strong> <\/strong><strong>\u10d0\u10d9\u10d4\u10d7\u10d4<\/strong><strong> <\/strong><strong>\u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8<\/strong><strong> <\/strong><strong>\u10e0\u10d0\u10e6\u10d0\u10ea\u10d4\u10d4\u10d1\u10d8<\/strong><strong> <\/strong><strong>\u10d0\u10dc<\/strong><strong> <\/strong><strong>\u10d0\u10d9\u10d4\u10d7\u10d4 \u10e0\u10d0\u10e6\u10d0\u10ea\u10d4\u10d4\u10d1\u10d8<\/strong><strong> <\/strong><strong>\u10e1\u10ee\u10d5\u10d0\u10dc\u10d0\u10d8\u10e0\u10d0\u10d3<\/strong><strong>.<\/strong><\/li><\/ul>\n\n\n\n<ul><li><strong>\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0<\/strong><strong>, <\/strong><strong>\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0<\/strong><strong> <\/strong><strong>\u10d3\u10d0<\/strong><strong> <\/strong><strong>\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0<\/strong> &#8211; \u10d0\u10e0 \u10d2\u10d0\u10e9\u10e3\u10db\u10d3\u10d4\u10d7, \u10e1\u10d8\u10e9\u10e3\u10db\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e3\u10d0\u10e0\u10d4\u10e1\u10d8\u10d0, \u10e0\u10d0\u10ea \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d0\u10d9\u10d4\u10d7\u10dd\u10d7. \u10d0\u10e0 \u10d2\u10d0\u10e9\u10e3\u10db\u10d3\u10d4\u10d7, \u10d7\u10e3\u10dc\u10d3\u10d0\u10ea \u10d8\u10e1\u10d4\u10d7 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e8\u10d8 \u10d8\u10e7\u10dd\u10d7, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10d0\u10dc \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d8 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d0\u10d3\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e4\u10e3\u10da\u10e1 \u10d5\u10d4\u10e0 \u10d2\u10d0\u10d8\u10db\u10d4\u10e2\u10d4\u10d1\u10d4\u10dc. \u10dc\u10e3 \u10e8\u10d4\u10d4\u10ea\u10d3\u10d4\u10d1\u10d8\u10d7 \u201e\u10db\u10d0\u10d8\u10dc\u10ea \u10db\u10d8\u10e7\u10d8\u10d3\u10dd\u10d7 \u10db\u10d0\u10d7 \u10d4\u10e1\u201c, \u10d0\u10e0 \u10d8\u10e7\u10d8\u10d3\u10d8\u10d0\u10dc \u10d3\u10d0 \u10d2\u10d0\u10d0\u10e6\u10d8\u10d6\u10d8\u10d0\u10dc\u10d4\u10d1\u10d7. \u10d2\u10d0\u10d0\u10db\u10ee\u10dc\u10d4\u10d5\u10d4\u10d7 \u10d8\u10e1\u10d8\u10dc\u10d8, \u10e8\u10d4\u10e5\u10db\u10d4\u10dc\u10d8\u10d7 \u10de\u10dd\u10d6\u10d8\u10e2\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d0\u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10dd \u10d5\u10d4\u10da\u10d8, \u10d8\u10e7\u10d0\u10d5\u10d8\u10d7 \u10e1\u10dd\u10da\u10d8\u10d3\u10d0\u10e0\u10e3\u10da\u10d4\u10d1\u10d8! \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d8\u10e2\u10e7\u10d5\u10d8\u10d0\u10dc &#8211; <strong>Solidarity is not for sale!<\/strong> \u10d8\u10e5\u10dc\u10d4\u10d1, \u10d3\u10e0\u10dd\u10d4\u10d1\u10d8\u10d7 \u10e1\u10ee\u10d5\u10d0 \u10e0\u10d0\u10db \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10e8\u10d4\u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d7 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1\u10d2\u10d0\u10dc \u10d7\u10d0\u10d5\u10d3\u10d0\u10ea\u10d5\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1. \u10d4\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10e0\u10dd\u10db \u10d2\u10d0\u10d3\u10d0\u10d8\u10d5\u10da\u10d8\u10e1, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e0\u10dd\u10ea\u10d0 \u10db\u10dd\u10d8\u10ea\u10da\u10d8\u10d0\u10dc, \u10d4\u10e1 \u10e1\u10d8\u10d9\u10d4\u10d7\u10d4 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d2\u10d0\u10d0\u10ee\u10e1\u10d4\u10dc\u10d3\u10d4\u10d1\u10d0\u10d7. \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1\u10d0\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d8\u10e7\u10d0\u10d5\u10d8\u10d7 \u10d2\u10e3\u10da\u10ec\u10e0\u10e4\u10d4\u10da\u10d4\u10d1\u10d8 &#8211; <strong>\u10d2\u10e3\u10da\u10ec\u10e0\u10e4\u10d4\u10da\u10dd\u10d1\u10d0 \u10e3\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d4\u10e1 \u10e7\u10dd\u10d5\u10da\u10d8\u10e1\u10d0! <\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<ul><li>\u10d3\u10d0 \u10d1\u10dd\u10da\u10dd\u10e1, \u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd\u10d3 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d8 &#8211; <strong>\u10d8\u10d6\u10e0\u10e3\u10dc\u10d4\u10d7<\/strong><strong> <\/strong><strong>\u10d7\u10e5\u10d5\u10d4\u10dc\u10e1<\/strong><strong> <\/strong><strong>\u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d6\u10d4<\/strong>! &#8211; \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d6\u10d4 \u10d5\u10d8\u10dc\u10ea \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10d8\u10d1\u10e0\u10eb\u10d5\u10d8\u10d0\u10dc. \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8, \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10e1\u10d0\u10d3\u10db\u10d8 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10e9\u10d0\u10dc\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d8 \u10e1\u10d0\u10ee\u10d4. \u10dc\u10e3\u10e0\u10ea \u10d8\u10e1 \u10d3\u10d0\u10d2\u10d0\u10d5\u10d8\u10ec\u10d3\u10d4\u10d1\u10d0\u10d7, \u10e0\u10dd\u10db \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 <strong>\u10e8\u10d8\u10d2\u10dc\u10d8\u10d3\u10d0\u10dc<\/strong><strong> <\/strong><strong>\u10d2\u10d0\u10e0\u10d4\u10d7<\/strong><strong> <\/strong><strong>\u10e8\u10d4\u10dc\u10d3\u10d4\u10d1\u10d0<\/strong> \u10d3\u10d0 \u10db\u10d0\u10e1 \u10db\u10d0\u10e0\u10e2\u10dd, \u10d2\u10e3\u10dc\u10d3\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4, \u10d5\u10d4\u10e0\u10d0\u10d5\u10d8\u10dc \u10d0\u10d0\u10e8\u10d4\u10dc\u10d4\u10d1\u10e1 (\u10db\u10d0\u10e0\u10e2\u10dd \u10d5\u10d4\u10e0\u10ea \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10e1 \u10d2\u10d0\u10d3\u10d0\u10da\u10d0\u10ee\u10d0\u10d5\u10e1 \u10d5\u10d8\u10dc\u10db\u10d4). \u10d3\u10d0 \u10d9\u10d8\u10d3\u10d4\u10d5, \u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10e0\u10dd\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10d9\u10d8 \u10d0\u10e0\u10d0, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10db\u10d8\u10d3\u10d8\u10d0\u10dc. \u10d0\u10db\u10d8\u10e2\u10dd\u10db, \u10dc\u10e3 \u10d8\u10d6\u10d0\u10db\u10d7 \u10d8\u10e1\u10d4, \u10e0\u10dd\u10db \u10e3\u10d2\u10e3\u10dc\u10d3\u10dd\u10d3 \u10d3\u10d0\u10e0\u10e9\u10d4\u10d7 \u10d3\u10d0, \u10d7\u10d0\u10dc, \u10d0\u10db\u10d8\u10e1 \u10db\u10d8\u10d6\u10d4\u10d6\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10db \u10d2\u10d0\u10d8\u10d2\u10dd\u10e1. \u10d4\u10e1 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d3\u10d0\u10db\u10d0\u10dc\u10d2\u10e0\u10d4\u10d5\u10d4\u10da\u10d8 \u10d0\u10e6\u10db\u10dd\u10e9\u10dc\u10d3\u10d4\u10e1.<\/li><\/ul>\n\n\n\n<p>\u10de\u10dd\u10e1\u10e2-\u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10e3\u10e0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10d4 \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0\u10e8\u10d8\u10d0. \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1 \u10de\u10e0\u10d4\u10d5\u10d4\u10dc\u10ea\u10d8\u10d0\u10ea (\u10db\u10e3\u10d3\u10db\u10d8\u10d5) \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0\u10e8\u10d8\u10d0 &#8211; \u201e<strong>\u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d4, \u10e1\u10d0\u10dc\u10d0\u10db \u10d8\u10eb\u10e3\u10da\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d8\u201c<\/strong><a href=\"#_ftn8\"><strong>[8]<\/strong><\/a><strong> &#8211; <\/strong>\u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d4\u10d7 \u10d3\u10d0 \u10d0\u10e0 \u10d2\u10d0\u10e9\u10d4\u10e0\u10d3\u10d4\u10d7,\u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10e9\u10d5\u10d4\u10dc \u10d0\u10ee\u10d0\u10da &#8211; <strong>\u10d5\u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d8<\/strong><strong>, <\/strong><strong>\u10d4\u10e1\u10d4<\/strong><strong> <\/strong><strong>\u10d8\u10d2\u10d8<\/strong><strong> <\/strong><strong>\u10d5\u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1<\/strong><strong> <\/strong>&#8211; \u10ee\u10d0\u10dc\u10d0\u10e8\u10d8 \u10e8\u10d4\u10d5\u10d4\u10d3\u10d8\u10d7! \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d2\u10d8\u10e1\u10e3\u10e0\u10d5\u10d4\u10d1\u10d7! <strong><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref1\"><strong>[1]<\/strong><\/a><strong> <\/strong>\u10d0\u10ee\u10d0\u10da \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e8\u10d8 \u10d5\u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1 \u10d4. \u10ec. \u201e\u10d1\u10d4\u10d8\u10d1\u10d8 \u10d1\u10e3\u10db\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1\u201c (baby boomers) \u10db\u10dd\u10db\u10d3\u10d4\u10d5\u10dc\u10dd \u10d7\u10d0\u10dd\u10d1\u10d4\u10d1\u10e1: \u10d2\u10d4\u10dc x (gen x) \u10d3\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 &#8211; \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10d8, \u10d8\u10d2\u10d8\u10d5\u10d4 \u10d2\u10d4\u10dc y (millennials \u2013 gen y) \u10d3\u10d0 \u10d2\u10d4\u10dc z (gen z). \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10e0\u10e2\u10d4\u10d1\u10d0 \u10d8\u10ee\u10d8\u10da\u10d4\u10d7: <a href=\"https:\/\/www.kasasa.com\/articles\/generations\/gen-x-gen-y-gen-z\">https:\/\/www.kasasa.com\/articles\/generations\/gen-x-gen-y-gen-z<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref2\"><strong>[2]<\/strong><\/a> \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8 (all things human) &#8211; \u10d0\u10e0\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d8\u10e1, \u10e0\u10d0\u10e8\u10d8\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d4\u10d1\u10d8 \u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d3\u10d4\u10d1\u10d0: \u10e4\u10e1\u10d8\u10e5\u10dd\u10da\u10dd\u10d2\u10d8\u10d0-\u10db\u10d8\u10d9\u10e3\u10d7\u10d5\u10dc\u10d4\u10d1\u10e3\u10da\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d8\u10e7\u10d5\u10d0\u10e0\u10e3\u10da\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d0; \u10d0\u10dc\u10d7\u10e0\u10dd\u10de\u10dd\u10da\u10dd\u10d2\u10d8\u10d0 &#8211; \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10db\u10d0\u10d7\u10d8 \u10d2\u10d0\u10dc\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d4\u10d1\u10d0; \u10e1\u10dd\u10ea\u10d8\u10dd\u10da\u10dd\u10d2\u10d8\u10d0 &#8211; \u10de\u10d0\u10e2\u10d8\u10d5\u10d8\u10e1\u10ea\u10d4\u10db\u10d8\u10e1, \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10d0\u10e8\u10d8 \u10e6\u10d8\u10e0\u10e1\u10d4\u10e3\u10da\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8\u10e1 \u10e5\u10dd\u10dc\u10d8\u10e1 \u10e1\u10e3\u10e0\u10d5\u10d8\u10da\u10d8. \u10d3\u10d0 \u10d0\u10db \u10e1\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10db\u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10d4\u10da\u10d8, \u10d2\u10d0\u10d3\u10d0\u10d9\u10d5\u10d4\u10d7\u10d8\u10e1 \u10ec\u10d4\u10e0\u10e2\u10d8\u10da\u10d8 &#8211; \u10d3\u10d8\u10d0\u10d3\u10d8 \u10d8\u10d3\u10d4\u10d0 (meaning).<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref3\"><strong>[3]<\/strong><\/a> \u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d4\u10de\u10dd\u10e5\u10d0, \u10d0\u10ee\u10d0\u10da\u10d8 \u10d0\u10d7\u10d0\u10e1\u10ec\u10da\u10d4\u10e3\u10da\u10d8\u10e1 \u10d3\u10d0\u10d3\u10d2\u10dd\u10db\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d3\u10d0 \u10d0\u10db \u10d4\u10de\u10dd\u10e5\u10d8\u10e1 \u10db\u10d0\u10ea\u10dc\u10d4, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10e4\u10d8\u10da\u10d8\u10de \u10d9\u10dd\u10e2\u10da\u10d4\u10e0\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d0\u10db \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d8\u10eb\u10e6\u10d5\u10dc\u10d8\u10da\u10d8 2001 \u10ec\u10d4\u10da\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8 \u10ec\u10d8\u10d2\u10dc\u10d8: <strong>\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10d4\u10dc\u10d4\u10ef\u10db\u10d4\u10dc\u10e2\u10d8: \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10e3\u10db\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d4\u10db\u10d0<\/strong>&nbsp; (Marketing Management: millennium edition. 10th edition) \u10d8\u10e7\u10dd.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref4\"><strong>[4]<\/strong><\/a> \u10d2\u10d0\u10d3\u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10d2\u10d0\u10ee\u10d3\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc 21-\u10d4 \u10e1\u10d0\u10e3\u10d9\u10e3\u10dc\u10d4\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1 (\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1) \u10e8\u10dd\u10e0\u10d8\u10e1 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d8\u10e1 \u10de\u10e0\u10d8\u10dc\u10ea\u10d8\u10de\u10d4\u10d1\u10d8 \u10db\u10d9\u10d5\u10d4\u10d7\u10e0\u10d0\u10d3 \u10e8\u10d4\u10ea\u10d5\u10d0\u10da\u10d0.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref5\"><strong>[5]<\/strong><\/a> \u10e1\u10ee\u10d5\u10d0\u10d7\u10d0 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d0\u10dd\u10d1\u10d4\u10d1\u10d8 \u10d2\u10d0\u10db\u10dd\u10e9\u10d3\u10dc\u10d4\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e8\u10d8\u10ea \u10d3\u10d0 \u10eb\u10da\u10d8\u10d4\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc. \u10db\u10d0\u10d7\u10d8 \u10de\u10d0\u10e2\u10d0\u10e0\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db <strong>\u10d8\u10d3\u10d4\u10d0\u10d6\u10d4<\/strong><strong> <\/strong><strong>\u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8<\/strong><strong> <\/strong><strong>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8<\/strong>, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d4\u10d1\u10d8, \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e8\u10d4\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10d7\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc, \u10db\u10dd\u10e1\u10d5\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1 \u10e3\u10d9\u10d0\u10e0\u10d2\u10d0\u10d5\u10d4\u10dc \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10d3\u10d0 \u10d3\u10d8\u10d3 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1. \u10db\u10d0\u10d7\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd\u10d6\u10d4\u10ea \u10eb\u10da\u10d8\u10d4\u10e0\u10d3\u10d4\u10d1\u10d0. \u10d4\u10e1 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1 \u10d0\u10e0 \u10d4\u10ee\u10d4\u10d1\u10d0, \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d2\u10d0\u10dc \u10d0\u10e0\u10d8\u10d0\u10dc.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref6\"><strong>[6]<\/strong><\/a><strong> <\/strong>\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10db\u10d0 \u10d0\u10ef\u10d0\u10dc\u10e7\u10d4\u10d1\u10d0\u10db \u10d3\u10d0\u10d0\u10e1\u10e0\u10e3\u10da\u10d0 \u10e2\u10e7\u10e3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10d4\u10de\u10dd\u10e5\u10d0. \u10db\u10d4\u10dd\u10e0\u10d4 \u10d0\u10ef\u10d0\u10dc\u10e7\u10d4\u10d1\u10d0\u10db \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e1 \u10d4\u10de\u10dd\u10e5\u10d0; \u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10d0\u10ef\u10d0\u10dc\u10e7\u10d4\u10d1\u10d0 \u10d9\u10d8 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d8\u10e1 \u10eb\u10d0\u10da\u10d0\u10e3\u10e4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10e8\u10d8 \u10d2\u10d0\u10d3\u10d0\u10e1\u10d5\u10da\u10d0\u10d0. <strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref7\"><strong>[7]<\/strong><\/a> \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8, \u10e0\u10d0\u10e1\u10d0\u10ea \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10e1 &#8211; \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d0. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e5\u10ea\u10d4\u10d5\u10d8\u10d7, \u10e1\u10d8\u10e2\u10e7\u10d5\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 \u10d3\u10d0\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d4\u10dc \u10db\u10d0\u10e1 \u10d3\u10d0 \u10d0\u10db\u10d8\u10d7 \u10e7\u10d0\u10da\u10d8\u10d1\u10d3\u10d4\u10d1\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10d0.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#_ftnref8\"><strong>[8]<\/strong><\/a> \u10d4\u10e1 \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8 \u10ef\u10d4\u10d9 \u10d5\u10d4\u10da\u10e9\u10e1 (J. Welch) \u10d4\u10d9\u10e3\u10d7\u10d5\u10dc\u10d8\u10e1 \u10d3\u10d0 &nbsp;\u10dd\u10e0\u10d8\u10d2\u10d8\u10dc\u10d0\u10da\u10e8\u10d8 \u10d0\u10e1\u10d4 \u10d8\u10d9\u10d8\u10d7\u10ee\u10d4\u10d1\u10d0: Change, before you have to. \u10ef\u10d4\u10d9 \u10d5\u10d4\u10da\u10e9\u10d8 1981 \u2013 2001 \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201e\u10ef\u10d4\u10dc\u10d4\u10e0\u10d0\u10da \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10d8\u10d9\u10d8\u10e1\u201c (General Electric) \u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e1\u10d0\u10d1\u10ed\u10dd\u10e1 \u10d7\u10d0\u10d5\u10db\u10ef\u10d3\u10dd\u10db\u10d0\u10e0\u10d4 \u10d3\u10d0 CEO, \u10d1\u10d4\u10d5\u10e0\u10d8 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d8\u10d3\u10d4\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d4\u10d1\u10d4\u10da\u10d8, \u10d9\u10d0\u10e0\u10d2\u10d8 \u10db\u10dd\u10db\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10db\u10dd\u10d0\u10d6\u10e0\u10dd\u10d5\u10dc\u10d4 \u10d8\u10e7\u10dd. \u10d8\u10e1 \u10e1\u10e3\u10da \u10d0\u10ee\u10da\u10d0\u10ee\u10d0\u10dc\u10e1, 2020 \u10ec\u10da\u10d8\u10e1 1 \u10db\u10d0\u10e0\u10e2\u10e1 \u10d2\u10d0\u10e0\u10d3\u10d0\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 (\u10d0\u10e0\u10d0 \u10d9\u10dd\u10d5\u10d8\u10d3 19 &#8211; \u10d8\u10d7).<\/p>\n\n\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-5\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"> <a href=\"https:\/\/gipa.ge\/geo\/lectors\/show\/408\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-4578\" src=\"http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2020\/05\/DSC_8475.jpeg\" rel='prettyPhoto' alt=\"\" width=\"124\" height=\"124\"><\/a><\/div><\/div>\n<div class=\"su-column su-column-size-4-5\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"> <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/gipa.ge\/geo\/lectors\/show\/408\" target=\"_blank\" rel=\"noopener noreferrer\">\u10d0\u10da\u10d4\u10e5\u10e1\u10d8 \u10e9\u10d8\u10e5\u10dd\u10d5\u10d0\u10dc\u10d8<\/a><\/span> &#8211; GIPA-<\/strong>\u10e1 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10dd\u10e0\u10d8<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alex-chikovani-92a48914\/\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-4587\" src=\"http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2017\/04\/linkedin-300x300.png\" rel='prettyPhoto' alt=\"\" width=\"20\" height=\"20\" srcset=\"http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2017\/04\/linkedin-300x300.png 300w, http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2017\/04\/linkedin-150x150.png 150w, http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2017\/04\/linkedin-90x90.png 90w, http:\/\/blog.radiogipa.ge\/wp-content\/uploads\/2017\/04\/linkedin.png 512w\" sizes=\"(max-width: 20px) 100vw, 20px\" \/><\/a><br \/>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d2\u10d0\u10d5\u10e0\u10ea\u10d4\u10da\u10d4\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d8 \u10db\u10e1\u10ef\u10d4\u10da\u10dd\u10d1\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1. \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 &#8211; \u10d2\u10d5\u10d4\u10e1\u10db\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10ee\u10e0\u10d8\u10d3\u10d0\u10dc. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10db\u10d0 (\u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10db\u10d0) \u10d3\u10d0\u10d8\u10ec\u10e7\u10d4\u10e1 \u10e0\u10d4\u10d0\u10d2\u10d8\u10e0\u10d4\u10d1\u10d0 \u10db\u10d8\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4 \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc \u10db\u10d0\u10e0\u10d7\u10dd\u10dc \u10d7\u10d0\u10d5\u10e1 \u10d3\u10d0\u10e2\u10d4\u10ee\u10d8\u10da\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8 &#8211; \u201e\u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10d3\u10d0\u10d5\u10e0\u10e9\u10d4\u10d7?\u201c, \u201e\u10e0\u10d0 \u10d2\u10d0\u10d5\u10d0\u10d9\u10d4\u10d7\u10dd\u10d7?\u201c \u201e\u10e0\u10d0 \u10d2\u10d5\u10d4\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc?\u201c &#8211; \u10d3\u10e6\u10d4\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e1\u10d7\u10d5\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d0\u10e5\u10e2\u10e3\u10d0\u10da\u10e3\u10e0\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0. \u10d2\u10d0\u10db\u10dd\u10dc\u10d0\u10d9\u10da\u10d8\u10e1\u10d8 \u10d0\u10e0\u10ea \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10db\u10d8\u10dc\u10d3\u10d0, \u10e0\u10dd\u10db \u10d4\u10e0\u10d7\u10d8 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":5106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/posts\/5108"}],"collection":[{"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5108"}],"version-history":[{"count":5,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/posts\/5108\/revisions"}],"predecessor-version":[{"id":5116,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/posts\/5108\/revisions\/5116"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=\/wp\/v2\/media\/5106"}],"wp:attachment":[{"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5108"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.radiogipa.ge\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}